Print Offerings from Field Media
Complete information about the advertising and marketing opportunities available in our printed magazines, EmployersWeb.com and CDHC Solutions is detailed below. Please click on a topic below or scroll down to view all

Display Ads
Who's Who Profiles
Advertorials

The Value of Print in a Digital World
Today there are new ways to use print based on marketing benefits that have recently emerged. Ironically, these new benefits grow out of weaknesses in the same new digital media that print's detractors say will kill it off:

  • Print is the calm in the digital media storm. Reading, as opposed to viewing, is an active behavior. Research has documented that magazine reading is the least of all media diluted by multitasking. Magazines should be the medium of choice for advertisers with a message that requires contemplation, involvement, or consideration.
  • Print cuts clutter. In the online world it is not uncommon to have dozens of direct competitors, including the web sites of the very companies you are trying to sell! This is a major drawback of online media—too many destinations vying for a viewer's attention. Print can help this process by creating a periodic reminder for your destination before they enter the distracting online world.
  • Print can be a valuable "push media" in a digital world. When you plan a Web engagement strategy you can divide your activities into ones that reside on your Web site and ones that "push" or reach out beyond it (e-newsletters, e-blasts, viral video, and others). A healthy balance of both is best for making your site a significant destination while reaching out to new viewers. Print can be a valuable part of this out-bound media, and it can reach a distinctly different audience.
  • The magazine format is exploding as an influential marketing tool The magazine format itself as a pure marketing tool is enjoying unprecedented growth. A study on sponsored media from the Custom Publishing Council on 2006 custom media found that sponsored magazines have surpassed all other forms of sponsored media to become the top choice among marketers. Spending on custom media in 2006 increased to an all-time industry high of $55.6 billion.
  • An ad friendly community A magazine is defined by the community of persons who share a common interest in that content. It's a social network as much as any web destination. But a magazine community is different in that ads are more welcome, with surveys showing about half of readers saying they enjoy them as part of their reading experience. Online ads on the other hand, because of their ubiquitious nature, tend to be ignored!

Print and online can make a great team. The greatest weakness of online media is the massive competition for visitors once they arrive online. Print can complement that by providing a constant reinforcement of a destination in the physical world prior to the online experience. The media world has changed but print still has a vital part to play!



Read Doug Fields Case for Print: 10 Reasons to Keep Print in Your Marketing Mix

 

Display Ads - EmployersWeb.com magazine and annual Solutions Outlook
Our magazines each reach upwards of 80,000 industry professionals — over 97% of EmployersWeb.com's circulation is from HR decision makers in mid- to large-size companies; and CDHC Solutions focuses on health care and benefits decision-making teams and the TPAs, brokers and health plans working with them. Tap into this market with your full or partial page ad in one or both magazines. Below are some recent ads from each magazine. For more information, click here:

(back to top)

 

Who's Who Profiles - EmployersWeb.com magazine and annual Solutions Outlook
For a profile in our Who's Who Profile, we take your info and create both a 1/4 page print and online profile for you. An example of a Who's Who Profile section is shown below. You provide a photo of your executive, company logo, key contact information, 75 word company and solution description, a link to your site, and 50 word quote from your executive. It's an effective way to put your company, its solutions and your chief sales executive in front of 80,000 prospects (combined web and online audience).
Who's Who participants are also highlighted on our monthly e-newsletters.
More information on Who's Who is availible here:

(back to top)

 

Advertorials - EmployersWeb.com magazine and annual Solutions Outlook
Advertorials combine an editorial article that you author with an adjoining feature ad. One popular adaptation is a full page spread in our annual Solutions Outlook issue - both in print and online. For more info, click here:

(back to top)

 

Also ask us about Sponsorship and Marketing Intel/Lead Generation Surveys! Email us!

 





with any questions or to discuss your needs!

You can also download our media overviews